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Latest News

APPA’s New Human-Animal Bond Video Catches Large Audience

The American Pet Products Association (APPA)’s new video, “Caught,” inspired by the reality show, “Cheaters,” has garnered more than 100 million views across social media platforms such as Facebook.

Mary’s Brands Introduces CBD-Infused Pet Product Line

The company also named Luke Mullins, former national director of sales at Blue Buffalo, its vice president of pet sales.

Vital Essentials Boosts Sustainability Efforts

Company officials are working to reduce the total volume of packaging material consumed in daily manufacturing operations.

Television Channel Designed for Dogs Launches Worldwide

DogTV Unleashed, a 24/7 digital TV channel, was designed to keep pets relaxed and entertained while owners are away from home.
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Blogs

How the Exploding CBD Trend Is Manifesting in the Pet Industry

The pace at which marketers are flooding the cannabidiol (CBD) space is stunning, and the phenomenon has important implications for both the pet supplements market and the industry as a whole.

The One Question Pet Retailers Need to Ask Their Manufacturer Reps

Indie retailers need to seek out product manufacturers that not only make products, but also help sell them.

Canines and Cats Reign at This Wisconsin Store

The Companion Shop in Stevens Point, Wis., caters to dogs and cats by offering healthful, quality products and keeping up with the latest trends.

How a Pet Business Can Manage Its Reputation Online

Customer reviews online do not have to make or break a pet business’s reputation, if business owners are willing to read and respond to concerns or praise.
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In This Issue

Comfortable, Stylish Dog Clothing Can Help Boost Apparel Sales

Retailers who help customers find the perfect fit and offer garments in an array of styles, sizes and materials will be able to make the most of their dog apparel category.

Aquatics Hobbyists Gravitate Toward Kits and Larger Tanks

Nano aquariums and the introduction of new materials highlight shifting demand and increased growth in the hobby.

Unique Cat Furniture Stands Out at Retail

Manufacturers are upping their game when it comes to cat furniture, offering products that appeal to both cats and fashion-conscious home owners.

Inside the Market for Dog Foods Made with Internationally Sourced Ingredients

Increased consumer awareness about the quality of internationally sourced dog food ingredients, primarily proteins, has boosted demand for these foods.
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Industry Profiles

Canines and Cats Reign at This Wisconsin Store

The Companion Shop in Stevens Point, Wis., caters to dogs and cats by offering healthful, quality products and keeping up with the latest trends.

Stella & Chewy's on the Power of Raw and Teaming Up with Neighborhood Pet Stores

Mark Sapir, chief marketing officer for Stella & Chewy’s in Oak Creek, Wis., discusses the inspiration behind the company and how it has grown to become a staple in the raw pet food space.

This Canadian Pet Store Chain Has Embraced Being an Omnichannel Organization

This fast-growing Canadian chain emphasizes innovation, customer service, nutrition and community fun.

How Merrick Pet Care is Staying Committed to Pet Specialty

Tim Simonds, CEO of Merrick Pet Care in Evanston, Ill., discusses Merrick Pet Care’s admirable growth and the company’s commitment to the pet specialty channel.
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Sponsored Content

How a New Multi-Cat Litter Formula Is Poised to Boost Retail Sales

Cat owners who have been looking for this particular quality in litter will rejoice.

Delve into APPA’s National Pet Owners Survey Data

Crack the spine on APPA’s latest survey, which offers online customizable data for members, a new section on online purchases and more.
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Pets & Policies

Habitattitude Campaign Encourages Wise Pet Choices to Protect Environment

The Pet Industry Joint Advisory Council (PIJAC) has relaunched the campaign, which is designed to educate pet owners and protect the environment from invasive species.

Reptile Awareness Day Celebrates Herps

The Pet Industry Joint Advisory Council explains why the industry celebrates Reptile Awareness Day, which is this Sunday.

PIJAC Joins the AMR Challenge to Combat Antibiotic Resistance

PIJAC and the broader pet care community are working to develop and establish Recommendations for Judicious Use of Antimicrobials in Companion Animal Care.

Why Tarantulas Are Underappreciated and Valuable Pets

The Pet Industry Joint Advisory Council's vice president of government affairs recently attended a workshop that gave PIJAC more information about the tarantula trade.
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