The American Pet Products Association (APPA)’s new video, “Caught,” inspired by the reality show, “Cheaters,” has garnered more than 100 million views across social media platforms such as Facebook.

The company also named Luke Mullins, former national director of sales at Blue Buffalo, its vice president of pet sales.

Company officials are working to reduce the total volume of packaging material consumed in daily manufacturing operations.

DogTV Unleashed, a 24/7 digital TV channel, was designed to keep pets relaxed and entertained while owners are away from home.