Behind the Scenes: Furly’s
Paying attention to local growth of mobile pet services
Geoff Schroer, owner of Furly’s in Lake Forest, Calif.
PPN: What are the top-selling products in your store right now?
GS: Products from Fromm Family Foods and Evanger’s Dog & Cat Food Co. have become two of our top sellers for both cat and dog food. Both manufacturers offer a great variety and quality for a very reasonable price.
PPN: What is your favorite product right now?
GS: The new K9 Natural freeze-dried treat line, which has products such as fish tails, lamb hearts and green lipped mussels—all from New Zealand. My dog goes bananas over them!
I also like the Dexas H-Duo water and food container with travel bowl. It has a smart design and solves many problems for people on the go or who like to travel.
PPN: What trend(s) have you been keeping your eye on most closely?
GS: We always keep our attention to the fast-growing Internet retail sector of pet supplies, but more recently, we’ve started to pay more attention locally to the increase in mobile pet service companies that are becoming very popular in our community. For example, pet sitting, dog walking, veterinarians, grooming and training are all services that have now become a mobile force, and using them is as easy as ordering food delivery. Associating our customer base and clientele with reliable and vetted services has been really beneficial for our growth as a company.
PPN: What business challenge are you currently in the process of tackling?
GS: Our current challenge is to grow the retail side of our company into other locations in an already saturated market.
PPN: What business goal are you hoping to achieve this year?
GS: Our goal this year is to increase our staff and their knowledge base so we can offer better customer care and support.
|FURLY'S AT A GLANCE|
Type of business: Brick and mortar plus online
Years in business: 5 years as an online retailer; 1 year as a brick and mortar
Special Services: same-day home delivery to local customers within a 3-mile radius with a minimum purchase; ships worldwide
This article appears in the April 2015 issue of Pet Product News