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Let Them Eat Cake!

A San Diego bakery focused on expanding its homemade treats business, growing its client base and stocking more pet food.



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The Original Paw Pleasers owner Loree Shirazi and her daughter Daniell, who helps with all aspects of the business, including treat development and decorating, marketing and buying

 

 

PPN: What are the top-selling products in your store right now?

LS: Hands down our birthday cakes. Next would be our homemade doggie ice cream, and we sell tons of great toys. Some of our best-selling toys are the new Mighty Dog Toys Microfiber Series from VIP Products and Knotties from HuggleHounds. For kitties, DuckyWorld Products and From the Field catnip toys are always a big hit.

PPN: What is your favorite product right now? 

LS: Any superdurable toy, and some of our specialty treats are pretty fantastic.

PPN: What trend have you been keeping your eye on most closely? 

LS: Food, for both dogs and cats. There have been so many changes in the past few years. We have a small amount of food now; I am definitely going to keep expanding and growing that part of my business.

PPN: What business challenge are you currently in the process of tackling?

LS: Just keeping up with current trends. The pet market is always evolving. We attend SuperZoo every year to find the latest and greatest for our shop.

PPN: What business goal are you hoping to achieve this year?

LS: We plan to expand our birthday cake market, increase our pre-packaged food selection and grow our client base through social networking/marketing.


This article originally appeared in the August 2015 issue of Pet Product News.

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