Canines and Cats Reign at This Wisconsin Store
Andi Oppermann, who co-owns The Companion Shop in Stevens Point, Wis., with her husband Rick Oppermann, shares which products are trending in her store as well as the business goals she's hoping to accomplish this year.
Pet Product News: What are the top-selling products in your store right now?
Andi Oppermann: Fromm Family Pet Foods—dog and cat kibble, but, most recently, their Crunchy Os treats have really taken off. Also, Momentum Carnivore Nutrition’s freeze-dried meats for dogs and cats, canned cat foods from Dave’s Pet Food, Tiki Cat Velvet pouches, raw bones and chew treats of all kinds.
PPN: What are your favorite products right now?
Oppermann: All of the ones listed above, plus Stella and Chewy’s raw and freeze-dried foods; West Paw dog toys; Zymox shampoo, conditioner and ear cleaners; and Colorado Hemp Honey products.
PPN: What industry trends have you been keeping your eye on most closely?
Oppermann: Cannabidiol (CBD) oils and treats have really exploded in our area; we get rave reviews. The ever-changing raw and freeze-dried category is always interesting. Cat treats are another area where there is innovation lately from manufacturers like Inaba (Ciao) and Tiki Cat.
PPN: What business challenge are you currently in the process of tackling?
Oppermann: We’re working on remodeling different areas of the store to keep things fresh and interesting. Our point-of-sale (POS) system is still a major project on our list this year.
PPN: What business goal are you hoping to achieve in 2019?
Oppermann: We’re working closer with manufacturer reps to bring more promotions into the store. We also want to update our social media and web presence to cover more platforms. We focus on Facebook and hope to add YouTube, Instagram and others.
PPN: What is your best tip for connecting with customers?
Oppermann: Give out as many samples as you can to get products into your customers’ hands. Many manufacturers will help you with some free product, but do it even if you have to open items without reimbursement; it pays for itself and spreads goodwill to your clientele.