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How Daminger’s Puts Customers First

Daminger’s pleases pet owners with targeted product recommendations and friendly service.


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Ken Daminger, co-owner of Daminger’s Natural Pet Foods in Sewell, N.J., shares the secret to running a 90-year-old pet store and how it retains its loyal customer base. 

Pet Product News: How has your store evolved in the nearly 90 years it has been in business?

Ken Daminger: My grandfather, George J. Daminger, started the business in 1929 on the same property where the new store is currently located. He began selling livestock food to locals who raised animals for their own consumption, as well as poultry farms that raised chickens for eggs. Since then, the store has grown into a complete pet and animal product destination for things like hay, straw, pine, cedar bedding and cat litters, as well as seasonal plants during spring, summer and autumn.

PPN: What trends have you been keeping your eye on most closely?

KD: Keeping with the tradition of hard work and product knowledge set by my grandfather, Daminger’s is committed to service and keeping up with pet industry trends. Treats with CBD oil, raw frozen and freeze-dried pet foods, medicinal mushrooms and raw goat’s milk supplements, Bach Flower Remedies and essential oils are just a few of the more recent additions to the Daminger’s lineup.

PPN: What are the top-selling products in your store right now? 

KD: Our top-selling products are from Fromm Family Foods, NutriSource, Zignature, Farmina, Verus, Stella & Chewy’s, Steve’s Real Food, Vital Essentials, Orijen and Acana. We definitely see more clients moving to raw frozen and freeze-dried foods from the standard kibble.

Our store is focusing on products that are not sold via e-commerce. We try the best that we can to check where the ingredients are sourced.

PPN: How do you keep customers coming back?

KD: The reason we have such a diverse selection of pet foods, treats and supplies is to match the product to the needs of the pet within the financial constraints of the consumer. We don’t just stand behind the counter and wait for the customer to bring their purchase to us—we interact with the customer, get to know them on a first-name basis and basically develop a relationship. We want them to feel like family when they enter our store. So if we recommend a product that does not work for our customer’s pet, we are at risk of losing that relationship. 

We have a satisfaction guarantee for any product purchased. Without happy customers, we would be out of business. We have to make the best recommendation we know so that our customers’ pets are healthy and happy.

Some of the local veterinarians are more into nutrition than others, so we try to connect with them through informative “get-togethers” where we host their staffs for question-and-answer sessions. 

Daminger’s Natural Pet Foods At a Glance

Years in business: 88 
Type of business: brick-and-mortar

Get an inside look at Daminger’s Natural Pet Foods in our gallery below.

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