Real Nutrition Remains a Focus for This Ohio Pet Specialty Retailer
Christine McCoy, co-owner of The Natural Pet Enrichment Center
Christine McCoy,co-owner of The Natural Pet Enrichment Center in North Royalton, Ohio, says online competition is the biggest challenge her business faces, and she reveals what she plans to do to remain competitive.
Pet Product News: What are the top-selling products in your store right now?
Christine McCoy: Our raw category is growing fast, with Northwest Naturals 25-pound bulk boxes, Primal 6-pound patties, and Steve’s Real Food bulk nuggets and patties. Also Pet Releaf CBD Hemp Oil in 100-milligram and 300-milligram sizes, as well as Kidney and Bladder and Colloidal Silver products from Healthline Nutrition.
PPN: What are your favorite products right now?
CM: It has to be the products from Pet Releaf; their CBD oil products are giving our pet owners amazing results.
PPN: What trends have you been keeping your eye on most closely?
CM: The ever-changing marketplace between online and brick-and-mortar, and protecting the pet specialty stores that got their products out in the marketplace in their infancy.
PPN: What business challenge are you currently in the process of tackling?
CM: The business challenge that we are faced with is adopting an online presence with our product to compete with the demand for the home-delivery marketplace.
PPN: What business goal are you hoping to achieve this year?
CM: To keep us competitive, we would like to offer home delivery to our customers in a timely and economical way.
PPN: What is your best tip for connecting with customers?
CM: Greet your customers when they arrive and give them the attention that they deserve each time they visit. Treat your customers like the family that you love.
The Natural Pet Enrichment Center At a Glance
Christine McCoy, co-owner with her husband, Mark, of The Natural Pet Enrichment Center in North Royalton, Ohio
Years in business: 9
Type of business: brick-and-mortar
Special services: obedience training, education classes, raw-feeding seminars and pet
bereavement counseling sessions; titer and allergy testing will be offered soon