We're In This Together
During a sleepless night recently, I found myself sneaking some treats to my dog at 1:30 a.m. Gently, I hand-fed her a few crunchy low-calorie snacks, hoping to lure her to the couch where I planned to wait out my bout of sleeplessness in front of the TV. But as I positioned myself on the couch, patting the well-worn cushion next to me—a direct invite for her to come join me—she yawned, and then turned around to head back to her own bed in my bedroom.
Ever since I had returned from spending several days in Orlando, Fla., for Global Pet Expo, my best furry friend had been a bit cool to me. She had not been quite as enthusiastic to snuggle with me on the couch at the day's end as she was before February 25, and much to my chagrin, she was definitely favoring my husband.
As I sat feeling abandoned in my living room, it occurred to me that really there was only one thing I could do. I had to reinforce my bond with her. I had to nurture our relationship—just like you would for any other relationship that you value.
So as I write, facing what will be a time of social distancing thanks to the coronavirus, I'm reminded that all of us in this industry have to find ways to nurture our relationships.
Retailers have to work on strengthening their connections to their customers, even if foot traffic wanes for a time. Manufacturers have to tend to their partnerships with retailers, especially if there are fewer opportunities to meet face to face this year, and distributors will have to do the same with their industry partners.
The same goes for Pet Product News.
We will continue to invest in our relationship with you—our readers, advertisers, trade industry partners and the pet products market as a whole.
Please know that our editors are here plugging away—while keeping our physical distance, of course—to keep you in the know and help you stay connected with the pet industry at large.
Our account representatives are also here for you. Despite all that is happening, manufacturers and retailers cannot afford to go dark—they need to keep their products, their services and their brands top of mind for their customers. We want to help you do that.
By and large, we will get through this together as long as we stay vigilant and connected. We certainly have the means to do so—from social media and email to the old-fashioned telephone and even advertising (yes, it can be a vital form of communication!).
Let's make it a point to stay in touch. It really does help, and I say this with all confidence, as my once aloof pup cuddles here by my side.