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Animal Outfitters Marks Their 10-Year Anniversary

Animal Outfitters is marking its 10-year anniversary as a community cornerstone by opening a second location with specialty services.



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Type of business: brick and mortar
Years in business: 10
Special services and community involvement: free home delivery; curbside service for pickup and delivery; educational programs and seminars on topics ranging from force-free dog training to pet first aid and CPR; Animal Outfitters Doggie Café; adoption days with local rescue groups; hosts and supports several charity events a year

Susana Tejada, vice president, and Omar Zahzouhi, president of Animal Outfitters in Buffalo, N.Y.

PPN: What are the top-selling products in your store right now?

ST and OZ: Ruffwear’s activewear for dogs on the go, particularly the company’s performance winter gear (e.g., Grip Trex boots and exceptional dog coats) and its specialty line of Front Range Harnesses, Himalayan Dog Chews, 2 Hounds Design’s Freedom No-Pull Harness, Jax & Bones’ bedding, especially the beautiful, overstuffed lounge beds, The Bear and the Rat’s frozen yogurt cups and Poochie-Pets’ house-training doorbells for dogs, as well as the company’s Live in Dog Years dog-themed lifestyle line.

PPN: What are your favorite products right now?

ST and OZ: By far our favorite product right now has to be, paws down, any of the stylish collar-and-leash sets designed by the fine artisans of Up Country Inc. We’re particularly fond of the whimsical, signature BuffaLove collars and leashes that they created exclusively for Animal Outfitters.

PPN: What trends have you been keeping your eye on most closely?

ST and OZ: We foresee an increased interest by our customers in indulging in all-natural, organic, made in the USA, and locally sourced products for their pets’ overall happiness and well-being. We are keeping a watchful eye on organic, human-grade food and treats, customized accessories, essential oils and aromatherapy blends, earth-friendly toys and collars, and activewear and performance winter gear.

PPN: What business challenge are you currently in the process of tackling?

ST and OZ: Our ongoing challenge is to convince the existing online shopper to buy local. Our goal is to assure our customers that shopping at Animal Outfitters is an experience of exceptional customer service, unparalleled expertise and competitive pricing.  

PPN: What business goal are you hoping to achieve this year?

ST and OZ: This year, we will achieve our 10-year business goal by expanding our current operations with a second location—Animal Outfitters at 500 Seneca, which will serve as a unique “boutique” facility as part of an adaptive reuse project within the historic former F.N. Burt box factory, a local landmark listed on the United States Register of Historic Places. Animal Outfitters at 500 Seneca will dedicate itself exclusively to dog day care, grooming, self-service dog washing, canine fitness, training activities and other wellness services. 

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