Muscatine Foods Merges Subsidiaries To Create Kent Nutrition Group
|Former Blue Seal Feeds president Kevin Fields is heading up the new pet division under Kent Nutrition Group.|
The Kent Nutrition Group comprises two divisions: pet and feed. The pet division will focus on developing innovative products for dog and cat owners, small animal enthusiasts and birders. The feed division will focus on products and services for commercial producers, horse owners, and “lifestyle” farmers.
“We believe having a customer-focused structure is a powerful strategy that will benefit the dealers and retailers we do business with and spur growth,” said Gage Kent, chairman and CEO of Muscatine Foods. “Aligning our business to focus on the needs of specific customer groups will position us for future success.”
Previously, the company’s subsidiaries Blue Seal Feeds Inc. of Londonderry, N.H. and Kent Feeds Inc. of Muscatine as well as Evergreen Mills of Ada, Okla., a division of Kent Feeds Inc., functioned independently in their respective geographic regions, servicing commercial livestock producers, equine owners, lifestyle farmers and pet owners. By realigning the subsidiaries based on a customer-focused structure, Muscatine Foods expects to expand its capabilities to develop, manufacture and market new products across the United States and abroad.
|Former Kent Feeds president Rich Dwyer has taken the helm of the new feed division.|
“The unification and focus will enable us to create a broader product portfolio to offer the pet specialty trade, expand our business among grocers and mass merchants, and enhance our ability to offer new and improved solutions for pet needs,” he said.
The company reported that bot h Blue Seal Feeds and Kent Feeds have developed significant pet product brands in the dog, cat, small animal and wild bird food markets. In addition, their sister company, Grain Processing Corp., has developed a strong business in the cat litter category with its World’s Best Cat Litter brand, according to the company.
The feed division, led by former Kent Feeds president Rich Dwyer, also will be headquartered in Muscatine, with a regional sales and service office in Londonderry.
“The unification of our subsidiaries will maximize corporation-wide research and development of innovative products and services,” Dwyer said. “Regardless of where a good idea for animal nutrition is generated by the Kent Nutrition Group, we will deliver it to all of our customers in every region.” <HOME>