SuperZoo 2015: Bigger, Better
There will be more booths than ever and attendance is set to hit a new high at the SuperZoo trade show at the Mandalay Bay Convention Center in Las Vegas, July 21 to 23.
SuperZoo is where pet industry manufacturers, distributors and retailers meet to catch up and talk business—one that is collectively expected to top $60 billion in revenue for 2015.
After busting at the seams last year, familiar faces, first timers, products, educational seminars and grooming competitions will have an extra 23,000 square feet to work with this year.
Expect the same great educational offerings through SuperZoo University and the School of Animal Wellness (in all, 84 sessions and 51 speakers are on the docket); hundreds of new pet products, many never before seen by the pet-owning public; and lots of returnees but plenty of first-time vendors, too, at this year’s show.
This year’s keynote speaker is former U.S. Army Ranger Keni Thomas, veteran of the 1993 Black Hawk Down mission to Mogadishu, Somalia, who will discuss the importance of leadership.
The Mandalay Bay House of Blues will host a roof-raising performance by Rock and Roll Hall of Fame band Heart. Dog grooming competitions will, again, attract the best U.S., Canadian and international groomers, all vying for some of the richest grooming purses anywhere.
The main difference between SuperZoo 2015 and 2014 is that there will be much more floor space—215,800 square feet compared with 192,510 feet—making room for more booths and exhibiting companies.
The 2014 show sold 1,900 booths to 910 exhibiting companies and both numbers, thanks to an additional 23,000 square feet of space, will be eclipsed this year with 2,158 booths sold and 964 exhibiting companies committed.
“This is an exciting time for SuperZoo,” said Doug Poindexter, president of the World Pet Association, the Monrovia, Calif., organizer of SuperZoo and other pet trade shows. “The pet industry is in the midst of exponential growth, and seeing as SuperZoo is the favorite event of pet industry professionals across the nation, SuperZoo is growing, too.”
The number of registered attendees and the overall attendance figures, which in 2014 were 16,640 and 22,987, respectively, probably will be topped once again when the dust settles from SuperZoo 2015.
“We worked around the clock to add square footage and exhibitors to the show floor, more educational sessions and great special events like the 2015 keynote and exclusive concert for SuperZoo attendees,” Poindexter said. “2015 attendees will find SuperZoo bigger and better than ever.”
|SuperZoo Mobile App: Back By Popular Demand|
More than 5,000 SuperZoo attendees can’t be wrong. That’s the number of people who downloaded Pet Product News International’s SuperZoo Mobile App last year when it made its debut. The app is back.
It offers every user the ability to create their own schedule for SuperZoo University classes as well as book personal business appointments with show floor contacts.
It also features reference maps to help attendees negotiate the 215,000-square-foot show floor as well as mark exhibitors as favorites, pinpointing them on an interactive showroom map.
The app, populated with timely SuperZoo daily news, is brought to you by Rolf C. Hagen Inc., a Montreal-based supplier of pet brands Exo Terra, Fluval and Habitrail, among others.
SuperZoo 2015 attendees who show proof that they have downloaded the SuperZoo Mobile App at the Pet Product News International booth (#17103) can fill out an entry form making them eligible to have 5,000 meals donated to the animal shelter of their choice (one winner a day, three winners total and 15,000 meals total donated).
The 15,000 meals will be donated through Feed It Forward, a program of Halo, Purely for Pets, a Tampa, Fla.-based pet food company, and FreeKibble.com, a nonprofit that donates food to animal shelters.
The SuperZoo Mobile App is available for free download at the Apple App Store, Google Play and at chirpe.com/superzoo2015.