Blue Seal Feeds Inc.
Putting customer feedback at the forefront has helped Blue Seal Feeds Inc., stay at the top of the market says Claudia Carpinone, the marketing director for the
As a result of this technique to brainstorm and conduct market research, Blue Seal has introduced organic dog and cat food lines, green tea and honey dog biscuits, and dozens of other products that pet lovers have latched onto.
|At A Glance|
Number of employees: 400
Carpinone believes its success comes from focusing on specific markets. “We try target niches in the market where we can be successful,” she says.
For example, Blue Seal has seen tremendous sales in its organic line that was launched just one year ago.
Consumers are now looking more closely at food labels in search of products that are high-quality, low-carbohydrate, natural and organic, she says.
|The Blue Seal Feeds Inc. corporate office is located in Londonderry, N.H.|
When the company took root over a century ago, their primary focus was on agricultural animals. As consumers have left farms for suburbia, Blue Seal has moved with them.
“As we began to see the decline in agricultural interest, we began spending a lot of time developing our companion animal business,” Carpinone says.
In addition to dog and cat product lines, Blue Seal also manufactures diets for small mammals, fish and caged and wild birds from its eight facilities in the
“Blue Seal enjoys a well-earned reputation for high-quality, consistent feed and outstanding customer service,” Carpinone says. “We’re committed to growth of our employees and the growth of our business.”