What Makes Global A Hit With Exhibitors
Every Global brings new surprises, faces and the promise of new business.
Brent Weinmann, president of Vitakraft Sunseed, a pet food and treat manufacturer in Bowling Green, Ohio, has been exhibiting at the American Pet Products Association’s (APPA) annual trade show, now called Global Pet Expo, for 30 years.
Comparatively, Steve Luhrs, founder of Bionic Pet Products, a California-based pet toy manufacturer recently acquired by a private equity firm, is a relative newcomer with five Globals under his belt.
As Weinmann, Luhrs and their respective employees unpack, unwrap and ready their exhibitor booths—it would be easy to think Weinmann and Luhrs have seen and heard it all, but every Global brings new surprises, faces and the promise of new business.
If someone is in the business of pets, the exhibit hall floor at the Orange County Convention Center in Orlando, Fla., is the place to be through at least 2019 when the current contract is up.
The 2015 Global Pet Expo is expected to draw close to 1,000 exhibitors and debut more than 3,000 new pet products. And attendees come from all over the globe.
“We view the show as an important element in launching new products,” said Weinmann.
His proclamation goes hand in hand with the “Unleash Your Business Potential” header on globalpetexpo.com.
“This year’s exhibition is particularly important, as we are unveiling our new Ring-go retractable dog leash,” Weinmann added. “It’s a totally new product category for us.”
“This year marks Bionic’s fifth consecutive year exhibiting at Global Pet Expo, and we’ve had fantastic results since our first year,” Luhrs said.
Andrew Darmohraj, executive vice president and COO of APPA told Pet Product News: “We put the retail industry in front of the largest selection of pet product companies and innovations, provide educational seminars and opportunities for networking, and are the first show of the year to do so. Successful business means staying up-to-date with the trends and products and building relationships with people in your industry. There’s no better place in the world, than Global Pet Expo to do just that.”
This year’s sold-out, self-explanatory exhibitor sections include Natural Pet, The Boutique, Everything Aquatic and What’s New!
Schedule highlights include:
• Pet Product News is sponsoring the Global Pet Expo Networking Reception, Wed., March 4, 6 p.m. to 7:30 p.m.
• New Products Showcase “Best in Show” Awards Presentation, Thurs., March 5, 5 p.m. to 6 p.m.
• The Purina Media Reception at Global Pet Expo Honoring Xiomara Gonzalez-Govea of Animales 360, Thurs., March 5, 6 p.m. to 7:30 p.m.
• APPA Professional Women’s Network Breakfast featuring Kathy Ireland, Fri., March 6, 7:45 a.m. to 8:45 a.m.
“With each passing year, we continue to achieve brand awareness and recognition both domestically and internationally, and we attribute Global Pet Expo as being a key launching pad for our continued growth and success,” Luhrs said.
APPA and the Pet Industry Distributors Association co-present Global Pet Expo.
|Global Garners Two Awards|
The International Association of Exhibitions and Events (IAEE) awarded the Global Pet Expo two awards, one for the Exhibit Sales Brochure and Prospectus and one for Sponsorship Development Program, at its annual Art of the Show Competition. Both awards were in the “over 150,000 net square feet” category.
“Our year-round marketing plays a key role in the success of Global Pet Expo, and we are honored to receive such acknowledgment from the leading association for the exhibition industry,” said Andy Darmohraj, executive vice president and chief operating officer of Greenwich, Conn.-based American Pet Products Association, which produces Global Pet Expo along with the Pet Industry Distributors Association, based in Abingdon, Md.
The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry.