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Sizzling Stock: Health Aids

Managing Pets’ Health at Home



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Increased interest in pets’ overall well-being has propelled demand for health aids for dogs and cats. Experts in this category attribute the heightened focus to people treating their pets like full-fledged family members and wanting to keep them as safe and healthy as possible.

“Within the health aid category, we’re currently seeing a strong demand for products that enhance pets’ mental and emotional well-being, such as calming aromatherapy sprays,” said Tom Wien, director of marketing for Cardinal Pet Care in Azusa, Calif. “Part of this is due to the trend to treat pets more as family members.”

Consumers want products that not only solve health and safety issues, but that prevent emergencies in the first place, he added.

“More pet parents are realizing the importance of planning ahead and keeping a well-stocked medicine chest of health and first-aid products for their dog or cat on hand to prepare for everything from injuries and accidents to skin irritations and insect bites,” Wien said. “People want to make sure their families are prepared for all kinds of emergencies, and this includes their four-footed family members, so they’re stocking up on things like pet antiseptics, hydrocortisone lotions, calming sprays and other products that can be used to treat various health conditions in their dogs and cats before they need them.”

Manufacturers and retailers said owners want better options for managing their pets’ health at home.

“Our consumers want to be able to help their pets from their homes,” said Christine McCoy, owner of The Natural Pet Enrichment Center in North Royalton, Ohio. “They want to purchase items that will reduce the inflammation and discomfort from injuries. We are also seeing products infused with calming technology for our high-anxiety pets.”

In particular, McCoy said they’re “seeing trends focusing on cooling and warming mats for dogs and cats, products that help with anxiety, and therapeutic braces and supports for injured pets.”

Allison Raithel, a senior staff member at Healthy Pet Products in Pittsburgh, Pa., noted requests for more natural items.

“The demand for more natural foods, supplements, and herbal or complementary products in the industry continues to increase as more people become aware of the association between lifestyle and overall wellness,” she said. “The health food/healthy living trend has always had steady growth. As more people begin to take control of their own health, those same tendencies and practices are applied to their pets.”

Comfort factors as a key component in some of the newest innovations in health aids.

Cardinal recently introduced a Calming Lavender Mist E-Collar Kit, which is designed to turn any recovery collar into a calming collar, Wien said.

“This product was designed to reduce the high level of stress often found in dogs who must wear e-collars as they recover from surgery or injuries,” he said.

With increased owner awareness of pet health aids, McCoy said she expects this category to continue to grow.

“Our pet owners are willing to use products to help their pets heal and would like to have options,” she said. “I think we will see more companies offering technologies that pet parents can use in their homes safely for the health of their pets.”

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