$2 Million in Seed Funding Brings The Farmer’s Dog to More Pets
The Farmer’s Dog, a subscription-based pet food provider in New York that uses human-grade ingredients, raised $2 million in seed funding to support the company’s full, nationwide expansion this summer. It also will be used to invest in infrastructure and move into a large-scale commercial kitchen traditionally used in human food preparation to meet the growing demand for direct-to-consumer pet food and increase production capacity.
“This funding will help put top quality food in front of more pets,” said Jonathan Regev, CEO, who founded the company in 2015 with Brett Podolsky, head of business development. “The natural, human-grade ingredients in our product are healthier for pets because they’re all fresh, while our direct-to-consumer, subscription-based model ensures safe delivery of our food because it hasn’t been sitting on a retail shelf for months. This removes the stress and hassle of shopping for pet food at retail stores, which often feature a maze of choices creating confusion about what to feed.”
Investors included Forerunner Ventures, Collaborative Fund and SV Angel.
“We view this as a watershed moment in an industry that clearly needed change,” said Eurie Kim, partner at Forerunner Ventures. “The Farmer’s Dog team is extremely passionate and talented; and when you add in the efficiencies of the business model, it not only makes for a great business, but also provides customers and pets with an unparalleled experience and food quality never before available. It’s truly a win-win.”
The Farmer’s Dog was inspired by Podolsky’s labor-intensive efforts to keep his dog, Jada, healthier by cooking homemade meals as recommended by her veterinarian. The Farmer’s Dog works with leading veterinary nutritionists to provide pre-portioned and personalized meal plans so customers can be confident that they are feeding their pets nutritionally complete, well-balanced meals every day, the manufacturer stated. As a subscription-based plan, regularly scheduled shipments guarantee meals are delivered directly to pets within days of cooking to maintain freshness, the company added.
For more information, visit thefarmersdog.com.