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4health Premium Pet Food Becomes Official Dog Food Sponsor of paws4people


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Wilmington, N.C.-based paws4people, a nonprofit that specializes in training assistance dogs, will partner with 4health premium pet food for cats and dogs to feed the puppies and dogs in its assistance dog training program.

paws4people breeds, trains, and places assistance dogs in the areas of mobility, psychiatric service, educational and rehabilitative assistance, and therapy. Whether preparing dogs to work with children, adolescents, veterans or people with disabilities, a nutritious diet plays an important role in training assistance dogs, according to Kyria L. Henry, founder and executive director of paws4people.

“Our dogs are the foundation of what we do—they’ve been given a big responsibility that involves helping people, and if we don’t keep them healthy they can’t do that,” Henry said. “Through our partnership with 4health, we know that our Puppies and Dogs are being fed the best ingredients and as a result, they’re strong, energized, and ready to transform lives.”

As a part of this partnership, 4health, available exclusively at Tractor Supply Co. stores, will provide the paws4people's assistance dog training program formulated dog food for an entire year.

“Partnering with a team like paws4people, who understands the care and nutrition put in every bag of 4health, is a great step forward for the brand,” said Seth Estep, vice president at Tractor Supply. “The work their dogs are doing with families who are coping with pain or recovering from tragedy is so important, and it’s humbling to know 4health will play a positive role in nurturing their success.”

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