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APPA Hires Program Director of Member Relations and Business Development


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Nicole Mitchell has been hired as program director, member relations and business development for American Pet Products Association (APPA).

In her new role at APPA, Mitchell will identify new sources and cultivate strategies to recruit prospective members and assist with program development, implementation and new marketing campaigns to encourage member retention. Mitchell will also assist with managing show organizer relationships and facilitating growth in the international pavilions at Global Pet Expo.

Mitchell comes to APPA with 12 years of experience, having previously worked at Zotos international, Inc. as the senior project manager, private label. There, she managed a product development team and developed product positioning strategies and line extensions for clients.

“Nicole has more than a decade of client service experience in a manufacturing and product specialty organization, making her an excellent candidate for this position,” said  Andrew Darmohraj, executive vice president and COO of APPA. “The APPA Board and staff look forward to seeing Nicole’s influence on this position and welcome her to the team.”

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