APPA Launches New Membership Category to Help Start-Ups
The American Pet Products Association (APPA) has launched a new membership opportunity—APPA’s Right Start Membership—to help connect emerging pet product businesses with the resource they need to succeed.
“As the pet care community continues to evolve, more and more entrepreneurs are setting their sights on doing business in this industry,” said Steve King, CEO of the association. “APPA recognizes our responsibility to encourage growth through innovation and that start-ups play an integral role in ensuring the pet industry remains vibrant.”
Specifically, the Right Start Membership aims to provide start-up companies with access to a wide range of member benefits including APPA’s market research, public relations program, export-import solution center, government and regulatory affairs, and education resources, according to officials.
“While companies designated under Right Start Membership are not eligible to participate at Global Pet Expo, these valuable benefits are designed to help set them on the path to success, especially in the retail space and for exhibiting in the future,” officials further noted in a statement.