APPA Welcomes New Board Member
The American Pet Products Association (APPA) has elected Chanda Leary-Coutu to serve on its board of directors. Leary-Coutu is director of consumer experience and marketing communications for WellPet in Tewksbury, Mass. She has extensive knowledge in global, local and omni-channel marketing, internal and external communications, and digital marketing and social media, officials said.
“On behalf of the APPA team, we’re proud to welcome Chanda, and believe she will be a tremendous asset to the board,” Steve King, CEO of APPA, added. “Chanda’s marketing expertise coupled with her passion for supporting and promoting responsible pet ownership, makes her the ideal candidate to continue elevating the board and its efforts to serve not only the association but the entire pet industry.”
Leary-Coutu has been closely involved with the Human Animal Bond Research Institute (HABRI) and has participated in initiatives led by the Pet Sustainability Coalition (PSC). Additionally, she leads WellPet’s Wellness Foundation and partnership with Best Friends Animal Society, and serves on the board of directors for the Better Business Bureau of New England.
“I’m honored to serve among this group of some of the industry’s top professionals and key thought-leaders,” Leary-Coutu said. “With the ever-changing world we live in today, it’s critical that the pet care community continue to evolve. As someone who is not only dedicated to serving WellPet’s mission to make sure all pets are born, bred and raised with love, I’m also a passionate pet parent and am truly looking forward to doing my part as a board member to positively contribute to the future of this thriving industry.”