APPA’s Generational Report Now Includes Gen Z
Andreas Breitling from Pixabay
For the first time, the American Pet Products Association (APPA) has added generation Z—the youngest pet-owning generation—to its National Pet Owners Survey: Generational Report. While the biennial APPA National Pet Owners Survey breaks down a few select pieces of data by generation, the new Generational Report is designed to help businesses, media and others specifically identify trends among builders, baby boomers, generation X, millennials and generation Z.
“We know that millennials have taken over as the primary pet-owning demographic, and we’ve learned a lot about how differently that generation spends on pets compared to previous generations, but now there’s a new generation in town,” said Steve King, CEO of APPA. “APPA’s new Generational Report gives us valuable insight into how the behaviors and trends of current and future generations of pet owners are evolving and most importantly can help us shape our efforts to ensure the collective pet care community is meeting the demands of new generations.”
The report includes pet ownership by generation, including types of pets owned and average number of pets; online purchasing trends, including subscriptions; which generation is willing to spend more on their pets’ health care; generational preferences toward different types of pet foods and treats; and how various generations become aware of new pet products; among other areas of research.
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