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APPA's Professional Women's Network Unveils Speaker for Annual Global Pet Expo Breakfast


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Shama Hyder will be the featured speaker at the seventh annual Professional Women’s Network (PWN) breakfast, which will be held during Global Pet Expo at the Orange County Convention Center in Orlando, Fla., on March 23, 2018 at 8 a.m. 

Global Pet Expo is hosted by the American Pet Products Association (APPA), and the PWN breakfast will be co-hosted by the APPA Young Professionals (YPs). 

“Shama Hyder is recognized in the business world for her keynote presentations created specifically for business owners and working professionals,” said Marian Thielsen, associate vice president of sales and marketing and founding member of the PWN. “Attendees can expect to gain valuable insight on how to adapt and succeed in a changing business landscape.”

In 2009, Hyder founded The Marketing Zen Group, a digital marketing agency with an emphasis on social media marketing. The Zen Group launched with only $1,500, and the company grew by 400 percent in the first year. Hyder now manages over 30 full-time team members, delivering social media and digital public relations services for clients that range from small businesses and nonprofit organizations to Fortune 500 companies across the globe.

In addition to running a successful firm, Hyder has authored five books including “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and “Increase Revenue and Momentum.” She is also an author of a weekly business column “Ask Shama” on Portfolio.com.

As a result of her success, Hyder has been the recipient of numerous awards, including the Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and was recognized on the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in marketing and social media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

As an acclaimed international keynote speaker, Shama has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama. In addition, she has worked with many leading brands, including AT&T, Cox Communications, Mary Kay, Dippin' Dots and Chase, and has been featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal.

The PWN mission is to attract and engage women from the entire pet industry. PWN provides a forum for the exchange of ideas, and promotes social and career development activities that result in greater success for the industry in total. The APPA YP’s mission is to promote career path development of young professionals in the pet industry through networking opportunities.

The PWN breakfast is not open to the public, and Global Pet Expo attendees must wear their badges to attend. The event is sponsored by the PWN and YPs, but membership is not a requirement to attend. 

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