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All Natural Cat Treats Support Big Cat Rescue


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H3 Essentials, a family-owned manufacturer of pet supplements and products in Evanston, Ill., launched a line of freeze-dried cat treats and has partnered with Chris Poole, creator and videographer of Cole & Marmalade, IHeartCats.com and PureFormulas, to kick off the Little Cats Helping Big Cats campaign. Every purchase of the new treats supports and brings awareness to Big Cat Rescue, an accredited sanctuary for exotic cats in Tampa, Fla., that houses more than 80 lions, tigers, bobcats, cougars and other abandoned, neglected or abused cats.

The all-natural, grain-free and gluten-free treats come in rabbit, minnows, ahi tuna and chicken varieties, benefit feline oral care and are 100 percent made in the USA, the manufacturer stated.

“On behalf of H3 Essentials and Cole & Marmalade, we’re proud to create a high-quality product that small cats love to eat while helping the big cats,” Poole said. “We want pet lovers everywhere to know that all cats deserve our care—this campaign is intended to educate the public and give animal lovers a way to help big cats every day.”

Co-creator Steve Watters’ 12-year-old son inspired the idea for the Little Cats Helping Big Cats campaign. During a recent family trip to Big Cat Rescue, Watters’ son asked him what they could do to directly help the exotic cats at the sanctuary.

“We wanted to do something bigger than just make a donation,” said Watters, a pet industry veteran. “We wanted to help other cat lovers make a difference, too. People lead busy lives, and it can be hard to set aside time to give back. By developing this new line of cat treats, we are making it easy for people to help these beautiful exotic cats.”

Watters used his industry resources and network to create the new cat treat line.

“Big Cat Rescue is honored to be the charity of choice by H3 Essentials,” said Carole Baskin, founder and CEO of the rescue. “We greatly appreciate that every bag of cat treats purr-chased by cat lovers and enjoyed by their pets helps take care of the exotic cats at our sanctuary.”

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