Amazon's Pet Products Sales Surge in First Half of 2018
Amazon-branded Wag Dry Dog Food had the most initial success with their 30-pound bags, which is consistent with other leading dog food brands on Amazon.
Americans dropped nearly $800 million on pet products on Amazon in the first half of 2018, representing a growth of more than 30 percent compared to the same period in 2017, according to a new report from One Click Retail, an e-commerce analytics firm. Total spending on pet products in Q1 and Q2 of 2018 were $780 million.
Several pet product categories were a hit with Amazon customers during this time, the report found, with pet food and supplies leading the charge with estimated sales at $360 million, a 34 percent increase year-over-year. On Amazon, the pet food category makes up nearly half of total pet product sales—in the total domestic market, food makes up approximately two-thirds of the sector.
Mike Corry, the report’s author, noted that convenience factored into which pet food products were the most popular with pet owners. According to the report, 30-pound bags of dry dog food remain the biggest hit among Amazon’s pet products—and the online retailer experienced similar success with the May launch of its Wag brand of food. Wag Dry Dog Food had the most initial success with their 30-pound bags, which is consistent with other leading dog food brands on Amazon.
Pet food trends are heavily influenced by health, which is also driving a sharp increase in dog treat sales, Corry found, with Milk Bone and Greenies capturing the most growth in Q2 2018.
Habitats and supplies earned the No. 2 spot as Amazon’s most sought-after pet categories with an estimated $130 million in sales, a 27 percent increase over the same period last year.
Habitats and supplies has benefited over the past year from the growth of cat trees, both from leading brand Go Pet as well as from the private label AmazonBasics, according to Corry. Cat trees benefitted from a major promotional lift during Prime Day 2017 and have continued to grow in popularity on Amazon, especially during Q2 2018, he noted.
Health care ranked as the No. 3 best-selling category on Amazon with estimated sales at $110 million, a 70 percent increase year-over-year.
Four out of the five best-selling pet products during Q2 2018 were health care products. The top three items were variations of the Seresto Flea and Tick collar (two for dogs and one for cats) and the No. 5 item was a topical flea treatment for cats from Bayer (the manufacturer of Serestro).
Rounding out the top five pet product categories were litter and odor products at No. 4, with an estimated $55 million in sales (a 48 percent increase year-over-year), and training and behavior products at No. 4 with an estimated $35 million in sales.
The report also noted that total domestic market grew by nearly 30 percent in the last five years to an estimated value of more than $70 billion, according to the American Pet Products Association (APPA).