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American Designer Jonathan Adler Partners with Fetch for Pets


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Fetch for Pets has partnered with Jonathan Adler, an American potter, designer and author, to bring “modern design, fashion and fun” to its pet products.

“I could not be more excited about this launch,” said Steven Shweky, president and CEO of Fetch for Pets in New York. “Jonathan Adler sets the standards for modern, funky and fun home décor and design; having him expand to the pet industry has the potential to completely change the way our pets live in the home.”

The Now House by Jonathan Adler collection will offer dog harnesses, leashes, bandanas, canvas toys and ceramic bowls, separated into terrazzo, chromatic, Miami and black/white designs. The product line will be featured on Amazon as well as available through off-price and other specialty e-commerce retailers, officials said.

Later down the road, the Jonathan Adler for Pets roll out will feature higher end price points through the Collection and Studio lines, according to officials. These sets include pet sofas, dog beds, brass crates and fashionably printed dog accessories. Products will feature classic, pop and mid-century designs.

 

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