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American Pet Products Association Honored with Digital Excellence Award


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American Pet Products Association (APPA) has been recognized by the New York Society of Association Executives (NYSAE) with The Digital Excellence Award for visionary innovation in use of digital technology to advance APPA’s mission, said officials for the association.

“We’re honored to be selected in the trade association category for both APPA and Global Pet Expo’s websites,” said Andrew Darmohraj, executive vice president and COO of APPA. “Our team works tirelessly to ensure that both websites are intuitive and provide a useful, informative experience for our members and show attendees.”

The award recognizes one association in four different categories which include trade, donor, professional and convention, and visitors bureau. The criteria for the award are the association’s website’s immediacy of overview, ease of navigation aesthetics, consistency, timeliness of content, internal search capabilities, originality and internet vision.

All award recipients were invited to attend a formal ceremony in April at the Upper Story by Charlie Palmer in New York City. Darmohraj was present and accepted the award on APPA’s behalf.

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