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Americans Spend $16.2B on Small Business Saturday

Survey shows Americans spending is up 14% from last year on Small Business Saturday.


Published:

American Express

Americans spent $16.2 billion for Small Business Saturday, an increase in spending of 14% from last year according to the Small Business Saturday Consumer Insights Survey. Over 95 million consumers shopped at small business over the weekend including restaurants and retailers.

Created by American Express, Small Business Saturday was designed to bring awareness to smaller retailers while also promoting local spending. For the fifth year in a row Americans have supported their local mom-and-pop stores on the busiest shopping weekend of the year. This year many larger corporate Official Supporters encourages consumers to "shop small" including AT&T, Etsy, Eventbrite, Herz, and Sam's Club. A large social media push with the hashtag #ShopSmall and #SmallBusinessSaturday helped rally millions of shoppers to spend at local stores.

Janey Whiteside, senior vice president and general manager of American Express OPEN said, “These impressive numbers demonstrate the value that Small Business Saturday brings to local businesses, and American Express is proud to support the Shop Small Movement. We encourage shoppers to support their local businesses not only on Small Business Saturday, but all year long.”

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