Award-Winning Japanese Pet Brand Warm Heart Co. to Launch in U.S. in Fall
Japanese pet accessories brand Warm Heart Co. (WHCY) is launching in the U.S. in fall 2015. Founded in 1997 by ready-to-wear fashion designer Yachiyo Nishio, the company is best known for its performance raincoats and jackets featuring waterproof and thermoregulatory fabrics found in clothing worn by mountain climbers, skiers and even originally developed for NASA.
According to the company, WHCY is a favorite with veterinarians for its T-Piece, a garment specially designed as a comfortable and stylish alternative to veterinary cones to help pets heal from skin conditions, wounds or surgery without interfering with daily activities such as sleeping, eating or drinking. Owners of heavy shedders appreciate the T-Piece’s ability to help minimize pet dander, the manufacturer claims.
In Japan, the WHCY brand won the Good Design Award in 2004 and the Japanese Kennel Club Tokyo Dog Collection award in 2010. It also offers breed-specific sizing, including short-legged breeds such as Welsh corgis and miniature dachshunds.
This year, WHCY was selected by the Japanese Ministry of Economy, Trade & Industry to represent Japan on a global scale as part of its “More Than Project,” an ongoing initiative that focuses on introducing the world to an in-depth cultural image of Japan that extends beyond anime, samurai, sushi and geisha. With the motto “Made in Japan for Dogs in the World,” WHCY said it hopes to show the international community that love for man’s best friend is universal.
For more information, visit whcy.net.