BH Pet Gear Hires New VP of Marketing, E-commerce
BH Pet Gear of Brooklyn, N.Y., appointed Maurice Eida as vice president of marketing and e-commerce. The company specializes in the design development and manufacturing of quality pet products and accessories, and partners with retailers nationwide in private-label manufacturing.
Born and raised in Brooklyn, Eida devoted 16 years as vice president of sales and marketing for a watch company called Viva Time Corp. before joining BH Pet Gear in 2011 as co-founder.
“Maurice’s background along with his history with us here at BH Pet Gear gives us complete confidence in his new role as VP of marketing and e-commerce,” said Matthew Dweck, founder. “We know Maurice’s experience will help shape the future direction of our company, and we’re thrilled to have him take on this new position.”
In his new role, Eida will develop and implement a proper marketing and communication strategy within the company. In addition, he will oversee BH Pet Gear’s online sales and will be responsible for generating sales through the Internet. Eida will handle all marketing activities to fulfill the company’s aims of sales, growth and profitability.