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BabelBark Introduces Software to Help Pet Businesses Manage Marketing


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BabelBark, Inc., a pet-related software developer, has launched BizBark Pro, a digital software platform designed to help small pet business owners, including pet stores, boarders, groomers, trainers and shelters, manage and grow their businesses. 

BizBark is a platform that connects local businesses directly to pet owners.

“BizBark disrupts the traditional balance of competition power,” said Roy Stein, founder and CEO of BabelBark in Newton, Mass. “It allows the local neighborhood business to not only compete, but also completely leapfrog traditional competitors despite their larger marketing budgets and technical acumen simply by connecting directly to the pet owner.” 

BizBark Pro is simple and easy to use, working directly on a business owner’s laptop, tablet or phone. BizBark Pro allows owners to manage communications and marketing all through a single platform and includes scheduling, appointment reminders and contacts management built right in. Retailers can target promotions to drive traffic, such as a discounted first visit for new clients or newly adopted pets. In addition, search engine enhancement is included to make results smarter. 

Pet owners can share medical records and vaccination records right to BizBark. Trainers and nutrition specialists will have access to BabelBark Health Monitor to ensure pets are getting the correct amount of activity. In addition, the pet’s diet history provides detailed information on current brands, including: caloric content, ingredients and nutritional stats.

Veterinarians will ensure medication compliance by seeing not only which medications a pet is taking, but when each dose was delivered and the overall compliance rating. 

BizBark is a part of an entire ecosystem, connecting pet businesses, veterinarians and caregivers of a pet all in one place, according to the company. The platform links to BabelBark for Pet Parents, connecting owners with those who co-care for their pets; and BabelVet for Veterinarians, enabling vets to share notes, observations, medical records and even recommendations. 

BizBark Basic is available for free with upgrades to BizBark Pro available.

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