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Barkstrong Files for Bankruptcy


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Barkstrong, LLC (dba Zoic Pet), the Calabasas, Calif.-based company that acquired three natural pet food companies in 2018, filed for Chapter 7 bankruptcy in the U.S. Bankruptcy Court in Central District of California on May 6. 

Last May, the company acquired Wild Calling! Pet Food—a Greeley, Colo.-based company, founded by the Petersen family in 2012. Barkstrong acquired Wild Calling! after its own Chapter 11 bankruptcy protection filing in October 2017.

Shortly after the Wild Calling! acquisition, Barkstrong purchased Great Life Pet Food and Pioneer Naturals Pet Food. The company planned to widen the reach of each brand through distribution partnerships with several key regional pet specialty distributors. 

Barkstrong is represented by Steven A. Alpert of Encino, Calif. 

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