Basepaws Lands Deal from "Shark Tank" Investors
Basepaws received a $250,000 investment from Robert Herjavec and Kevin O’Leary on ABC’s “Shark Tank” for its at-home feline DNA test.
Basepaws recently received a $250,000 investment on ABC's “Shark Tank” for its at-home feline DNA test CatKit. Robert Herjavec and Kevin O'Leary, investors on the reality show, agreed to a joint investment with each contributing $125,000 in exchange for 5 percent ownership share each. The show aired April 28.
“I'm not a cat guy, but I know a successful business when I see one,” O'Leary said. “There's real intellectual property here-this company will be huge.”
CatKit is a genetic test designed to provide a comprehensive report about a cat's genetic makeup, including detailed information about breed, traits, health and genetic markers for potential hereditary disease, according to the Los Angeles-based company. Sample collection is by cheek swab.
“We've all seen the success of DNA tests for humans and dogs, but cat science is newer, and cats have always been somewhat of a mystery,” said Anna Skaya, founder of Basepaws. “We want to help cat owners get to know their cats better and provide the best possible care through genetic testing.”
Basepaws has teamed up with feline internet celebrity Castradamus to raise awareness for hypertrophic cardiomyopathy (HCM), one of the most common feline genetic disease. The 28-pound Maine Coon is the first cat in the Basepaws database to test positive for an HCM mutation. Armed with this type of genetic information, owners can make better choices to help their cats living longer, healthier lives, according to the company.
Basepaws is offering 15 percent off CatKits with code MOM2019 on its website basepaws.com until May 12.