Baydog Bolsters Brand with New Hires
The Chesapeake Bay Dog Company has expanded its team to include a chief marketing officer and a social media and brand manager in an effort to bolster its Baydog brand, which offers performance-oriented dog accessories.
Mikey Centrella, the new chief marketing officer, has a background in the digital marketing and communication field and has worked with global brands, nonprofits, universities and art institutions. With his knowledge in social media marketing and branding, Centrella will be responsible for maximizing growth and establishing a strong digital presence for Baydog.
“I’m thrilled to join the team and improve upon Baydog’s online experience to date,” Centrella said. “This brand, at its core, has a story that resonates with customers both online and in retail stores. Having been a beagle owner for years, and recently getting a new Labrador retriever puppy, I know that when dogs are a central part of your family, you want the best for them.”
Morgan Foery comes to the company as a social media strategist and designer. She has worked with startups as well as several independent influencers. As the new social media and brand manager, Foery will be guiding Baydog’s content creation and brand identity.
“I’m so excited to be joining Baydog and sharing stories of people adventuring with dogs,” Foery said. “And I’m looking forward to working with the Baydog team and their customers—people who love their dogs as much as I do. It’s a great brand and I can’t wait to expand our social media presence.”
Barton O’Brien, founder of the Annapolis, Md.-based company, said he is very excited to add Centrella and Foery to the team.
“They both bring a wealth of branding and social media knowledge to Baydog as we continue support our brick and mortar retail partners by building our overall brand awareness,” he added.