“Better Days Deal” Aims to Help Pet Retailers Drive Revenue During COVID-19 Pandemic
The Missing Link team at W.F. Young is transforming its belief that “there are better days ahead” into a program designed to help retailers boost margin and profitability during the COVID-19 pandemic. The Better Days Deal, available through May 15, is offering retail partners nationwide more than $1,195 worth of products for about $300.
“[The program aims] to put extra margin dollars back in pet retailers’ registers with a dynamic combination of top selling legacy products and new products that your customers want—a perfect way to welcome our retailer’s customers back with exciting new nutritional options for their pets,” officials said in a statement. “Although many retailers might not be in the best position to expand their product offering at this time, The Missing Link knows retailers cannot exist on dog food sales and dog food margins alone, and created this promotion to help retailers grow margin and profitability.”
Specifically, retailers can purchase 17 products from The Missing Link, including Silver Honey, Collagen Care, Smartmouth Dental Chews, Pet Kelp and Original Supplement Formulas, and then receive 22 units of free products, including a Smartmouth PDQ.
For further details or to order, email firstname.lastname@example.org.
W.F. Young Inc. is based in East Longmeadow, Mass.