Bissell to Make a Mess During Puppy Bowl
During Animal Planet’s Puppy Bowl on Feb. 7, long-time sponsor Bissell is giving viewers an extra dose of adorable by creating the cutest mess you’ve ever seen.
Starting at 3 p.m. ET on PetHappens.com, 10 rescue puppies will be released into an all-white room. To bring on the mess, live viewers will be encouraged to tweet or post on Instagram with #PetHappens. Their posts will unlock a series of different messes—spaghetti and meatballs, toilet paper, a gravy-filled champagne tower, etc.—and have them presented to the pups.
When all of the messes have been unleashed and the puppies are ready for a nap, Bissell will clean the space and restore it to its original sparkling white condition. Each use of #PetHappens between now and March 31 will trigger a $5 donation (up to $100,000) to support animals in shelters and foster care.