Blue Buffalo Kicks Off Home 4 the Holidays Campaign
Blue Buffalo founder Bill Bishop (left), with Helen Woodward president and CEO Mike Arms and Blue Buffalo CEO Billy Bishop
Helen Woodward Animal Center and Blue Buffalo have launched the 19th annual Home 4 the Holidays campaign. Wilton, Conn.-based Blue Buffalo has supported Helen Woodward Animal Center’s holiday campaign since 2013, helping place over a million orphan pets into loving homes each holiday season. The Blue Buffalo Home 4 the Holidays campaign runs from now through Jan. 2, 2018.
“This annual campaign is important to the animal shelter and rescue communities and veterinarians nationwide because it helps adopt millions of orphan pets into forever homes,” said David Petrie, president of the Blue Buffalo Foundation. “We are proud to support pet adoption programs throughout the year and we look forward to the Blue Buffalo Home 4 the Holidays campaign in 2017.”
Home 4 the Holidays is an annual, international, three‐month pet‐adoption drive dedicated to finding homes for orphan pets. The campaign began 19 years ago when Helen Woodward Animal Center president and CEO Mike Arms noticed that a majority of rescue facilities were closing their doors during the holiday season—a primary time of year for family pet additions. Arms was aware that the staff at these businesses were rarely trained to assess the likelihood of a successful animal/family match, increasing the number of pets sent to shelters once the season was over.
“We started Home 4 the Holidays to save lives and raise awareness about the joys of adoption during the holiday season,” said Arms. “Together with our national partner Blue Buffalo, we are encouraging families to visit their local rescue group or pet adoption center to give orphan pets a chance.”