Boss Dog Brand Names Regional West Sales Manager
Boss Dog Brand, a line of “digestive focused” pet products, has named Michael Hom as its new regional west sales manager. As such, Hom will cover the pet specialty channel/market throughout select western states.
Specifically, Hom will be responsible for reaching out to existing customers to make sure their needs are met while developing new partners within the region. His appointment supports the company’s strategic direction, officials said in a statement, which includes strengthening customer relationships, supporting representative groups, as well as expanding its national sales support coverage.
“Michael is a great fit for this position,” said Basel “Vasili” Nassar, founder and CEO of Boss Dog in Seattle. “I am confident his experience and knowledge will help cultivate our customer centric sales model and drive our company goals, all while motivating key territory sales personnel. We are delighted to have him onboard as a key contributor.”
Prior to joining Boss Dog, Hom worked in regional sales and product marketing roles for a pet specialty distributor. His background includes more than 16 years of experience in pet specialty markets.
“I look forward to working with a team of highly motivated individuals dedicated to providing quality products to pets, retailers and customers all the while helping grow Boss Dog to a nationally recognized brand,” Hom said.