Brandon McMillan and PPN Team Up for Global Pet Expo Social Media Contest
Pet Product News (PPN) is teaming up with Brandon McMillan, the Emmy Award-winning host of “Lucky Dog” on CBS, for a social media contest that will benefit three shelters nationwide.
The contest will kick off at Global Pet Expo, which will be held March 21-23 in Orlando, Fla. McMillan will be at PPN’s Global Pet Expo booth 5945 on Wednesday, March 21, from 2-4 p.m., where he will sign copies of his book “Lucky Dog Lessons” and take photos with attendees. The first 25 attendees will receive a free copy of “Lucky Dog Lessons.” Copies of the book will also be available to purchase.
Attendees are invited to post their photos with McMillan on Twitter, Facebook and Instagram using the hashtag #PPNLuckyDog. Photos posted using the #PPNLuckyDog hashtag will be considered for the social media contest. The three photos with the most engagement—likes or shares on Facebook, retweets or favorites on Twitter and likes on Instagram—will win a donation of pet products to the nonprofit no-kill animal shelter of their choice. Photos must be posted by March 25 at 11:59 p.m. (PDT).
Three sponsoring pet product manufacturers, Lucy Pet Products, Loving Pets and Petmate, will donate products to the winning shelters.
The winners will be announced Tuesday, March 27, in a special Global Pet Expo edition of the Pet Product News e-newsletter. Sign up for the e-newsletter here.
“We are beyond excited to have this opportunity to help spread the word about Brandon’s new book in which he shares effective training techniques and inspiring stories about some of his favorite canine students,” said Jennifer Boncy, editor in chief of Pet Product News magazine. “However, we are equally as excited about kicking off our social media contest, which we are confident will benefit some great—and deserving—organizations that will put these generous donations from Lucy Pet Products, Loving Pets and Petmate to good use.”