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Bravo Pet Foods Updates Online Retail Training Program


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Bravo Pet Foods has re-vamped its internet-enabled training program to educate trade partners about the company’s newly expanded portfolio of natural diets, chews and treats. New sections have been added to bring session participants up to speed on Homestyle Complete freeze dried raw diets for dogs, as well as Canine Cafe and Feline Cafe canned dinners and more. Additional enhancements have also been made to help retailers address customer questions about the company’s flagship raw frozen food line.

After viewing a 12-minute video session and completing a brief, 15-question quiz, successful test takers will receive a personalized certificate of completion, plus a complimentary Bravo t-shirt. To enable sales professionals to log in and start learning wherever they are, the Bravo online training program can be accessed directly from the Bravo website.

“This newly expanded program was designed to provide distributor sales representatives, retail store associates and product demonstration teams with the knowledge they need to detail shoppers on the benefits of Bravo,” said Bette Schubert, co-founder of the Manchester, Conn.-based company. “We encourage everyone who has already graduated to come back and see what’s new from Bravo.”

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