BrightPet Introduces Pet Food Brand Exclusive to Independent Retailers
BrightPet Nutrition Group has launched By Nature Pet Food, a new line of dog and cat food, available exclusively to independent retail chains. The brand features sustainable packaging.
The By Nature line, according to the Lisbon, Ohio-based company, was created using an advanced nutritional blend of premium proteins, superfood ingredients and probiotics called Superfusion. Recipes include goji berry, ginger, taurine, turmeric, apple cider vinegar, chicory root extract, kelp, pumpkin, spinach, blueberries, fava beans and coconut oil.
According to BrightPet Nutrition Group, this combination of super foods boosts pets’ immune systems and provides antioxidants that are good for the eyes, kidney and liver. These ingredients also improve body and brain function, provide anti-inflammatory benefits, help prevent heart disease, improve digestion, help with balancing glandular functioning and enhances the animal’s skin and coat, according to the company.
“We’re launching our By Nature assortment for pet parents who want a simple and effective approach to supporting their pets’ health with nutrition and flavors that only nature can provide,” said Matthew Golladay, president of BrightPet Nutrition Group. “Through holistic nutrition, By Nature helps pets get the most out of each meal so they can live the healthiest and fullest life possible.”
By Nature’s packaging features resealable bags made from BioFlex, a biodegradable technology brand of Layfield Group in Richmond, B.C., Canada. The sustainable material is said to biodegrade within the managed lifetime of modern landfills to create landfill gasses that will be used to supply energy to the power grid.
“For more than 40 years, our family has been dedicated to doing what’s best for our customers, and this new offering is no exception,” Golladay said. “We’re proud our facilities produce pet food for more than 40 brands and are among the few that are EU and organic in the nation. With By Nature, we want to ensure our retail partners earn an appropriate return for their investment as we build the brand nationwide.”