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BrightPet Nutrition Group Acquires Manufacturer of Premium Pet Treats


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BrightPet Nutrition Group in Lisbon, Ohio has acquired substantially all of the assets of Phoebe Products, LLC, which includes the SO Bright brand. 

Phoebe in Kiel, Wis., has been a family-owned manufacturer of premium and super-premium pet treats since 1990; providing both co-packed and private labeled treats for industry leading retailers and brands.

“The Thielmann family shares our passion for producing top-of-the-line pet products,” said Matthew Golladay, president of BrightPet Nutrition Group. “We’ve been in the business of making dry pet food for 40 years. After meeting the Thielmann family and their Phoebe team, we saw an instant synergy between our offerings, mission and target audiences.”

“Freeze-dried treats are one of the highest growth categories in the pet treat market,” Golladay added. “Teaming up with Phoebe further illustrates BrightPet’s commitment to the premium and super-premium pet category.”

Phoebe adds another manufacturing facility to BrightPet’s portfolio, which includes Ohio Pet Foods in Lisbon, Ohio and Southern Tier Pet Nutrition in Sherburne, New York.

Similar to BrightPet’s process of making high-quality pet food, Phoebe makes its treats in small batches and tests each one to ensure food safety. Phoebe is known for being one of the first companies to produce functional, high-meat content, all-natural, organic baked and freeze-dried treats.

“The decision to join the BrightPet Nutrition Group was an easy one,” said Peter Theilmann, president of Phoebe Products, LLC. “Our team has been producing great tasting and healthy pet treats for more than 27 years and knows this move will allow us to continue making pets happy for decades to come.”

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