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Brilliant Salmon Oil Forms Distribution Partnership with Choice Pet Products


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Brilliant Salmon Oil, a brand by Hofseth BioCare in Alesund, Norway, has inked a distribution partnership deal with Choice Pet Products. As such, Choice Pet Products will distribute the product to pet specialty retailers in Florida.

Choice Pet Products is a key partner in the brand’s North American launch, which started in May on the east coast of the United States and Canada.

“We are thrilled to be one of the first distributors to market Brilliant Salmon Oil in the U.S.,” said Bob Sledzinski, vice president of independent retail sales and operations at Choice Pet Products, which is based in North Port, Fla. “The oil will complement our line-up of high-quality food and supplements nicely.”

Brilliant Salmon Oil is 100 percent derived from fresh Norwegian Atlantic salmon, according to officials. The product is described as “heart-healthy and human grade pet oil that promotes a shiny coat, softer paws, increased energy and enhanced appetite.”

“With Brilliant Salmon Oil’s incredible margins and unmatched quality, we are proud to join together with Choice Pet Products in Florida,” said Rob Johnson, vice president of North American sales at Hofseth BioCare. “Choice Pet Products is a highly respected and valued distributor that will help drive growth and profitability for independent pet retailers. Building strong networks of distribution partnerships like this will help make our products more widely available to consumers (pet parents) looking for highly-effective, human grade solutions that promote optimal pet health.”

 

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