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Bristly Gains Distribution at PetSense, Breaks Crowdfunding Records


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Bristly, a functional chew toy that encourages dogs to brush their own teeth, has launched its DIY dog tooth brushing stick in major pet retailer PetSense. The company has also finished its Kickstarter campaign by breaking records in the pet category, said company officials. 

PetSense is a national retailer based in Arizona now offering Bristly in the HABA (dental health) aisle. 

“This is exciting because this is our first time in a major pet retailer,” said Petros Dertsakyan, creator and CEO of Bristly in Los Angeles. “We have worked very hard to make a product that helps both dogs and dog parents.”

Bristly’s Kickstarter campaign finished at more than 3,000 percent funded, totaling over $400,000 pledged. Officials said the company was 100 percent funded in only one day. Between crowdfunding through Kickstarter and Indiegogo, Bristly has raised more than $820,000 making them the campaign with the highest number of backers (10,692 through Kickstarter, 7,329 through Indiegogo, 18,021 total)  and highest amount raised on crowdfunding of any pet campaigns, officials said. 

“Designed with their anatomy and behaviors in mind, the brushing stick enables daily removal of plaque and bacteria without the hard-won toothbrushing battle so familiar to many dog parents,” said Dertsakyan.

Acting as a functional toy, the dog-centric design offers easy to hold paw pads for independent dog use. The 2-side of bristle lines clean teeth down to the gumline while the flavored bristles promote chewing. Side nudges provide an added brushing surface for optimal brushing. With a self-dispensing toothpaste reservoir, adding toothpaste can help enhance cleaning. The Bristly brushing stick is available in three sizes to withstand even the toughest chewers, according to the company. 

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