CAVU Backs Nulo With $9.5 Million Investment
New York’s CAVU Venture Partners invested $9.5 million in Nulo Pet Food, an Austin, Texas, manufacturer of high-protein, grain-free premium pet food. The funds will be used to continue scaling marketing, manufacturing and distribution of Nulo’s dog and cat food lines.
“This investment speaks to the potential we see in Nulo as the first lifestyle brand within pet food,” said Brett Thomas, co-founder of CAVU Venture Partners. “The company’s mission of helping consumers and their pets get healthier together is a great fit for CAVU's portfolio, as is the team's innovative approach to marketing.”
“While it’s relatively easy to find investors in our space, it’s more challenging to find helpful growth capital that is emotionally invested in your brand,” said Nulo founder and CEO, Michael Landa.
Nulo has partnered with several world-class athletes known for using food to enhance performance to showcase why a similar approach is important for the longevity and quality of pets’ lives. The company also initiated unique marketing campaigns to drive awareness to the needs of pets, sponsors its own active pet events and shares tips on how to exercise safely with pets to encourage owners and pets to maintain a healthy lifestyle.