Camp Bow Wow Donates $50,000 Through #GiveAFetch Campaign
Camp Bow Wow has donated $50,000 to shelters and rescues across the country, in addition to awarding two lucky recipients with a free year of Camp services, through its multi-faceted #GiveAFetch campaign. The campaign is a dynamic experiential activation aimed at furthering Camp Bow Wow's commitment to corporate social responsibility.
The company jump-started the campaign at the end of September with a weekend-long celebration in parks across five cities. Following the events, the brand hosted an interactive social media contest, encouraging pet owners nationwide to post photos on social media showing how they #GiveAFetch about their furry friends through the end of October.
As part of the dog-friendly kick-off events hosted in Atlanta, Cleveland, Denver, Dallas and Northern New Jersey, the Camp Bow Wow team debuted a giant 7-foot tennis ball dispenser in each city that held over 2,000 tennis balls. For every tennis ball dispensed, Camp Bow Wow donated $5 to a local shelter of the user's choice, amounting to a total of $50,000 for the whole campaign. The dispenser, which also doubled as a photo booth, held a single "Golden Tennis Ball," awarding a free year of camp to one lucky dog. Between the local shelters/rescues on-site, food trucks, caricature artists and notable Instagram dog influencers present at each event, the parks attracted a total of 4,000 attendees nationwide and 58 dogs ultimately found their fur-ever homes.
In order to further entice dog owners across the country to share how much they care about their dogs and show how they go above and beyond for them, Camp Bow Wow hosted a social media contest for a chance to win a full year of Camp. More than 6,000 pet lovers across the country proved how they #GiveAFetch on Facebook, Instagram and Twitter. The myriad of responses from pet owners was heartwarming, resulting in a 37 percent increase of followers on Camp Bow Wow's Instagram page since the campaign was announced at the end of September.
"We are so proud of the way the entire #GiveAFetch campaign panned out and loved seeing how so many pet parents across the country celebrate their furry friends every day," said Julie Turner, Camp Bow Wow's vice president of marketing. "It was important for us to not only encourage pet owners to go the extra mile for their dogs, but to also raise money and awareness for local shelters and rescue—which we are proud to say, was accomplished."