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Camp Bow Wow to Kick Off Pet Boarding and Daycare Expo With Keynote Speech


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Christina Russell, president of Camp Bow Wow, a doggy day care and boarding franchise, will be the keynote speaker at this year’s Pet Boarding and Daycare Expo (Nov. 7-9) in Hershey, Pa. Russell will be kicking off the 2017 Expo on Nov. 6 with her presentation titled “Boarding and Daycare Unleashed: Inside Tips from the Big Dog.” 

Reflecting the brand’s capacity to lead the doggy day care and boarding sector, Russell’s speech poises Camp Bow Wow to lead this discussion by sharing ideas and best practices, so all can benefit by staying ahead of the expanding category. Russell’s dynamic keynote address will further engage the room by uniting attendees around common themes experienced by those in the industry. Russell will cover topics like continuously improving the pet care experience for dogs and their owners, the future of regulation and the innovation required to remain a key player in the uncharted pet space.

A testament to the brand’s position as the “leader of the pack,” Russell also intends to share insights on Camp Bow Wow’s growth model. The company focuses its progress on replicating its model across 40-plus states and nearly 150 locations. Attendees will garner insights into the brand’s approach to targeting reliable franchisees, designing efficient facilities and supporting owners through individual site search. Additional corporate team members will take the stage to discuss seasoned tactics in marketing, research and development, technology and more.

“The pet industry is an exciting place to be as it has gained a lot of notice in recent years, and it’s poised for tremendous growth. We’re honored to be included in this event along with so many others who share our commitment to the care and safety of dogs,” said Russell. “The Pet Boarding and Daycare Expo gives us an opportunity to share our unique experience in growing a successful model into a nationwide franchise, and to open discussion on the common issues that will impact all of us as the industry continues to evolve.”

Following the keynote address, the brand will host a meet and greet to give all participants a chance to get to know the brand and the executives behind it. Russell and the Camp Bow Wow team view this as a chance to network and collaborate on new ideas with other key players in the sector in order to keep pushing the industry into its next phase.

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