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Canagan Pet Food Makes Inroads in U.S. Independent Pet Channel



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Canagan is a new-to-the-U.S. grain-free, ultrapremium pet food brand introduced by Symply Pet Foods Ltd., a British pet food maker.

The dog and cat food brand operates in the U.S. as Canagan USA and is being sold only through the independent pet channel.

Canagan is U.S. made and sourced where feasible.

Canagan (Celtic for “wolf cub”) is high in meat and contains vegetables and botanicals.

Jack Drasner of Pet Results In Sales and Marketing (PRISM), an independent sales representative firm in Tampa, Fla., has been tasked with developing the brand in the U.S.

“I look forward to further developing Canagan’s sales organization and making the product line widely available to North American independent retailers and consumers alike,” Drasner said.

The Canagan brand was launched in the U.K. in August 2012 and has since become available in 26 countries, including Japan, China and Malaysia, as well as throughout Europe.

Canagan USA is offered in these formulations: Midwestern Plains Chicken, North Pacific Salmon, Country Game, Midwestern Plains Chicken Recipe for Small Breed Dogs and Midwestern Plains Chicken Recipe for Large Breed Dogs.

Further varieties and a complete range of cat foods will be announced later.

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