Cardinal Launches HoneyMobile Fleet to Donate Grooming Products to Shelters
In the coming months, Azusa, Calif.-based Cardinal Pet Care will be donating cases of EcoBath products to animal shelters and rescue groups around the U.S. The Pasadena Humane Society & SPCA shelter was the first in the nation to receive a donation of EcoBath Manuka Honey grooming products, delivered by one of the company’s “HoneyMobiles,” staffed by Cardinal Pet Care director of marketing Tom Wien and marketing and promotions manager Kerissa Kelly-Slatten.
The donations are part of the company’s Sweet Dogs For A Sweet Cause charity initiative launched in conjunction with the EcoBath line, said Cardinal Pet Care president Tony de Vos.
“As a longtime manufacturer of pet shampoos and conditioners, we know how proper grooming can transform an overlooked shelter pet into one so cute and appealing that she immediately gets adopted,” de Vos said. “So when we came out with our EcoBath Manuka Honey line, we decided to donate these products to shelters in the hope this would contribute to more rescue pets becoming well-groomed and finding homes.
“We also know there are many pet parents who don’t have the means to care for their dogs properly, and may at times rely on animal welfare groups to help them out,” de Vos added. “Our donated EcoBath products can be used by shelters for this purpose too, and given to people who can’t afford to buy quality grooming products for their pets.”
The Pasadena Humane Society plans to use the EcoBath products in its Helping Paws program, which helps people in crisis keep their pets by offering free food and supplies and assistance with behavior and wellness issues.
The EcoBath Manuka Honey the line consists of shampoo, conditioner, skin care and dental products, all formulated with the high-quality honey, which, in addition to being sweet, is known for its natural healing and restorative powers, said company officials.