Cardinal Pet Care Debuts SuperZoo Snapchat Filter and Organic Treats
Cardinal Pet Care will use a Snapchat geo-filter to entice SuperZoo show attendees to its booth to meet and take a selfie with Farmer Fido, which aims to bring attention to the Azusa, Calif.-based company’s Organic Crazy Dog Train-Me! dog treats. At the booth, show attendees will find Farmer Fido in the front of the booth standing next to the farm cart loaded with organic dog treats. SuperZoo will be held in Las Vegas July 25 to 27.
Attendees that have the Snapchat app on their mobile phones, can click on the app and scroll through the filters available at SuperZoo to see Farmer Fido Snapchat will target anyone on the show floor that opens it. Then attendees go to the booth and take a selfie with the filter open.
The Snapchat geo-filter targets Cardinal’s pet audience with its organic message, which is s a fun and engaging activity that attracts people and offers attendees a special and unique photo opportunity, according to Cardinal officials. The geo-filter creates a story for their friends of where they are and what they’re doing. Fido puts a memorable “organic” message in the minds of pet retailers and has Cardinal’s name and booth on the selfie, officials added.
While at the booth, visitors can see the Organic Train-Me! treats, which are available in either free-range organic chicken or animal welfare certified organic beef as well as organic barley, organic egg product, organic apple cider vinegar, organic cranberries, organic pea flour, organic oats, organic flaxseed and organic blueberries.