Cardinal Pet Care to Preview New Brand at Impact Unleashed Summit
Cardinal Pet Care will be offering a sneak peak of its new brand, Only Healthy Source dog treats, at the Pet Sustainability Coalition (PSC)’s 2019 Impact Unleashed Summit, which will be held Oct. 10-11 in Boulder, Colo.
One of the brand’s key products, Only Healthy Source Roasted Tenderloin Chicken Bites, will be featured in the conference’s Sustainable Showcase. The product is made with cage-free U.S.-grown poultry and contains 95 percent meat, according to company officials.
The Only Healthy Source name reflects the brand’s focus on offering “only” the healthiest sources of nutrition, as well as its targeted distribution “only” through the independent retail channel, according to Tony de Vos, president of Cardinal Pet Care, which is headquartered in Azusa, Calif.
“There’s greater concern today not only with a product’s ingredients, but also about transparency regarding the product’s sourcing and manufacturing,” de Vos said. “The PSC and its Impact Unleashed Summit are vital in helping all of us in the pet industry meet these challenges and solve today’s complex sustainability issues. This conference gives us the opportunity to learn from excellent speakers and workshops, as well as to exchange ideas with our industry peers.”
De Vos will be attending the Impact Unleashed Summit with other members of Cardinal’s Green Team, including director of marketing, Tom Wien, and brand manager, Kerissa Kelly-Slatten.
“The more the pet supply industry works together, the better all of us will become at implementing green practices and bringing ecofriendly products to the marketplace,” de Vos said. “This is becoming more crucial every day, as new and disturbing revelations come out about the state of our planet—underscoring the need to act now.”