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Carnivore Meat Co. Launches Donation Campaign in Light of COVID-19 Pandemic


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Carnivore Meat Co. has kicked off its “Vital Relief Challenge” with a $100,000 donation to the Green Bay, Wis., community. The funds will go toward food pantries, shelters and other community outreach organizations that are part of the coronavirus (COVID-19) pandemic relief efforts.

“As an essential manufacturer of pet food, we’re blessed to be able to continue to successfully operate with a safe and healthy team,” said Lanny Viegut, owner and CEO of Carnivore Meat Co., which includes the brands Vital Essentials, Vital Cat and Nature’s Advantage. “Unfortunately, others have landed in some pretty tough spots.”

The “Vital Relief Challenge,” according to Viegut, is meant to inspire and challenge other business owners and CEO’s to donate to their local communities.

Viegut was inspired to give back to the community by local business owner and friend, Jeff Shechik, who started Paper Transport’s pledge to support nonprofit organizations.

“My wife Cheryl and I decided to make a donation on behalf of the entire Carnivore Meat Co. team to help support our community,” Viegut said. “Nonprofits need support like never before given the difficult circumstances many are facing.”

Viegut is encouraging business owners and CEO’s to issue the “Vital Relief Challenge” to other companies, asking them to support their communities if they are able.

“It’s our hope that this challenge will spread faster than the virus,” Viegut said.

In addition, groups can announce their donations and use #VEchallenge on social media.

“Whether companies give big or give small, every donation matters as America deals with the COVID-19 outbreak and its impact,” Viegut said. “I believe the challenge we’re issuing to other business owners and CEOs can make a huge difference in communities across the nation and could potentially help save lives.”

A video of Viegut announcing the “Vital Relief Challenge” can be found here.

 

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