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Carnivore Meat Co. Recognized for COVID-19 Relief Initiatives


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Carnivore Meat Co., maker of Vital Essentials and Vital Cat raw frozen and freeze-dried pet food, was recently recognized by the Northeast Wisconsin Manufacturing Alliance (NEWMA) for its COVID-19 relief initiatives.

“We are promoting our companies who, during the COVID-19 crisis, are being an excellent manufacturer in this crisis,” said Ann Franz, executive director at NEWMA, a partnership of about 300 companies and organizations covering 18 Wisconsin counties that employ more than half of the manufacturing workforce in the region.

In March, the Green Bay, Wis.-based company announced a $100,000 donation to area nonprofits and issued a Vital Relief Challenge to encourage other companies to donate if they are able. In April, Carnivore Meat Co. donated the use of a UV Sterilization Machine to sanitize masks and personal protective equipment (PPE) for front-line healthcare and emergency workers.

NEWMA featured Carnivore Meat Co.’s contributions on social media and in a video that was distributed to Green Bay Chamber members. Franz said NEWMA’s June 10 quarterly membership meeting, to be held as a webinar, will include a video showcasing companies throughout Northeast Wisconsin, including Carnivore Meat Co., that provided extraordinary support to their communities during the COVID-19 pandemic. 

Lanny Viegut, the company’s CEO and owner, said he feels it’s important for businesses to be involved in helping out the community during times of great need. 

“I believe the steps we’ve taken as part of our COVID-19 Response Plan in March and April have made a huge difference in our community and others all across the U.S.,” Viegut said. “The desperate need for donations at food pantries remains today and I’m extending the Vital Relief Challenge to heighten awareness and hopefully motivate and inspire others to take similar action.”

 

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